Developers thua time, money, & energy developing an app if it doesn’t perform well. App reskinning helps reduce this lost time and revenue.

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App development is expensive sầu, but developing an tiện ích doesn’t always have khổng lồ be from scratch; you can, instead, reskin your tiện ích.

In this article, I will tell you how you can use the technique of phầm mềm reskinning by spending a fraction of the money you spend on developing an app from scratch. You will learn the definition và examples of phầm mềm reskinning and 6 steps to lớn reskinning an ứng dụng.

What Is App Reskinning?

App reskinning means enveloping an already existing source code in a new kiến thiết. You can also slightly modify or develop the source code, provided that the main idea remains the same. Although this process is much more popular in gaming apps, it can be done with all kinds of apps.

When you are browsing through the tiện ích store, you might come across some similar-looking apps, ones that have a similar idea và thiết kế but are not exactly the same. Those are reskinned apps.

Here are some popular examples of what phầm mềm reskinning looks like:

Talking Tom and Friends

Outfit7 is known for its ứng dụng Talking Tom and Friends, a virtual cát that repeats what users say.

After the success of Talking Tom, Outfit7 reskinned it and created Talking Ben, Talking Ginger, and Talking Angela. All of these apps are similar but with different characters.

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Talking Tom & Friends received 300 million downloads within 19 months of the app’s launch. In January 2017, Outfit7 was sold for approximately $1 billion.

The King Sagas

King, an interactive sầu entertainment company, has developed reskinned games such as Candy Crush Saga, Pet Rescue Saga, Sodomain authority Saga, & Bubble Witch 3 Saga.

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Each reskinned game differs from the other just in design; the rest of the concept is the same. Yet, these reskins are extremely popular; 293 million people access a King phầm mềm every month.

Runtastic

The phầm mềm reskins of Runtastic, a company that offers a health- và fitness-tracking products, are also very popular.

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There are different apps for runners, cyclists, and pedestrians, but each app has the same look and feel.

Why Consider App Reskinning?

The main objectives behind choosing to reskin apps are to save money, time, & labor.

Saving Money

Buying a ready-made source code is cheaper than developing it. A source code can be bought for approximately 10 to lớn 20% of the phầm mềm development cost, according khổng lồ my team of developers at Enterprise Monkey. You can even find codes as cheap as $50.

Developing a điện thoại ứng dụng from scratch can cost $đôi mươi,000 to lớn $60,000. If you had a reskin for $2,000, you could create at least 10 reskins for the cost of one phầm mềm developed from scratch.

The other benefit of this includes accruing profit from targeting different audiences through reskinned apps, which saves money over creating a completely new phầm mềm for a different target audience.

Saving Time

Because you are not working on code from scratch, the time creating the app is also reduced substantially.

There is no exact time frame for developing a reskinned phầm mềm, as it depends on various factors such as:

The app’s conceptThe quality of purchased codeThe number of graphic elements.

This time, however, is far less than developing a project from scratch.

Be aware that complicated development projects tend to take longer.

Saving Labor

Whenever I talk about app reskinning và saving labor, I think of John Hayward-Mayhew.

Mayhew is a young entrepreneur và founder of popular casino Mobile tiện ích company Toochill. Mayhew created 600 iOS apps in 4 years & gained 25 million downloads.

The most fascinating part: Mayhew cannot even code!

Mayhew built a one-man empire just by following the reskinning process. He focused on developing multiple reskinned apps instead of waiting for one tiện ích developed from scratch to find success.

So, with Mahew’s story, it is clear that lớn earn a good profit from phầm mềm development, you don’t need khổng lồ learn khổng lồ code & you don’t need a large budget; what you need is a sound knowledge of app reskinning.

6 Steps of App Reskinning

I have broken the reskinning process into lớn six steps that can serve sầu as your checkmenu when you begin app reskinning.

Step 1. Use Development Tools

Gaining some knowledge regarding development tools helps you communicate your app idea smoothly lớn developers and designers. As a result, you will save sầu money by requesting exactly what needs khổng lồ be done.

Development tools are different for both iOS and Android.

iOS: XCode

If you want khổng lồ reskin an ứng dụng for iOS, then you must know how khổng lồ use the tool XCode, Apple’s IDE (Integrated Development Environment) where developers write code for iOS và Mac apps.

XCode is just lượt thích Microsoft Word or Keynote; you don’t need khổng lồ be a professional programmer lớn learn to use this. After a few tutorials, you will know the positions of important buttons và menu options, & you will also learn how lớn build and demo your device.

Android: Android Studio

The IDE for Android apps is Android Studio.

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Android Studio is where you write, edit, & save your projects và project-related files. It also gives you access lớn Android SDK (Software Development Kit), which helps you run programs smoothly. There are many video clip & text tutorials that will help you figure out how it works. Google has also made Android Studio more understandable by offering tutorials.

Step 2. Find the Source Code

A source code is the skeleton of your phầm mềm. There are two ways of obtaining a source code:

Develop a Personal Code

You can either reach out to lớn a developer or simply hire a freelancer lớn develop your personal code. Once the code is developed, get help from a designer và create as many reskins of your tiện ích as you wish.

Purchase the Code

Buying a code is much more frugal than having it developed; there are source codes as cheap as $50. However, buying these codes is the same as requesting a license khổng lồ use them. You bởi not own the original code but instead receive a copy of it.

A source code can be bought through various marketplaces available online. Simply type "app source code" in Google, và you will see a variety of marketplaces, including Sell My App, Apptopia, and Codester.

There are two types of licensed code you can purchase: limited and unlimited.

A limited license allows you to reskin the ứng dụng for a fixed number of times (sometimes once). The unlimited license enables you to reskin as much as you want.

The only drawback with licensed versions is that you cannot sell your ứng dụng code, as you do not own the code.

Step 3. Retìm kiếm Trends in the App Store

You have sầu the idea, & you have the code. Now what?

Before beginning lớn reskin your phầm mềm, research each app store thoroughly. Focus on trending apps in a similar domain as yours, and then note everything about them.

Look for the keyword they have used, the kind of description they have written, & the type of demographics they attract. Sketch out the features your competitors laông chồng that you can improve upon.

At this point, you will have sầu clarity on the type of operating system you are going to lớn choose and the audience you will target.

Step 4. Begin App Reskinning

After you have sầu chosen the themes you want for your ứng dụng, you are ready lớn reskin. You can either hire an app developer (Android or iOS, according lớn the platsize you have chosen), or you can do it yourself. If you choose to lớn bởi vì it yourself, you need lớn have sầu a sound knowledge of editing programs like GIMP, Photocửa hàng, Illustrator, & Acorn.

Always keep high-unique kiến thiết your top priority. Look for the original graphic asmix and the parts of the codes it refers to. You will find it in a particular folder of your tiện ích. You can either bởi it yourself or ask your designer khổng lồ help you find those files.

Once you have access to it, note the tệp tin form size, number of graphics, & dimensions for each graphic. This process is necessary to lớn match the redesigned files with original elements & also because those graphics will later combine to lớn form one kiến thiết.

After changing the elements, don’t forget to lớn demo your app.

Step 5. Set Up Developer Account và Advertising Networks

The next step is to sign up for advertising networks & developer accounts.

Advertising Networks: A company that acts as a liaison between advertisers và ứng dụng developers. They gather the ads from advertisers & sell them to lớn app publishers & developers. Thus, they help advertisers find a space for their ads & help the developers monetize their apps.

Developer Account: After the ứng dụng is made, you need a developer trương mục khổng lồ publish và manage that tiện ích in the market. To publish Android apps, a developer account is made on Google Play with a one-time registration fee of $25. For iOS apps, an account on Apple Store is made for an annual fee of $99.

After signing up for the developer trương mục, you have lớn choose one or more reliable & well-paying advertising networks. It is smart to first kiểm tra between two lớn three networks khổng lồ observe sầu the impressions. There are various ad networks you can choose from, such as Media.net, Chartboost, Millennial Media, StartApp, & InMobi.

Step 6. Market Your App

After uploading your ứng dụng to lớn your desired tiện ích store, it’s time to market it.

Your tiện ích is not going khổng lồ gain success on its own. Add your optimized title, mô tả tìm kiếm, keyword, & screenshots of your phầm mềm lớn increase its visibility in the tiện ích stores.

Keywords are the source through which users find an tiện ích. If you optimize your title and mô tả tìm kiếm based on the từ khoá, your ứng dụng will rank and will be shown in top results for that keyword. Screenshots enable users khổng lồ see the app’s functionality.

Do not forget to lớn promote it on various platforms such as Clip channels, blogs, và social truyền thông. This will help earn maximum revenue from your reskin.

Save Money With App Reskinning

These tables give you a rough estimate of the cost of a reskinned phầm mềm based on various parameters I’ve discussed above sầu.

Note* The following rates vary from developer khổng lồ developer & also depend entirely on the complexity of the app.

Approximate cost and time of developing an app from scratch:

Project TypeTimeRate/hour ($50)Rate/hour ($150)
Simple app400 hours50x400=$20,000150x400-$60,000
Medium app700 hours50x700=$35,000150x700=$105,000
Complex app1,000 hours50x1000=$50,000150x1000=$150,000

Here’s a rough estimate of the cost of a reskinned app based on various parameters:

ParametersSingle License (in $)Multiple License (in $)
App developer program9999
Google Play developer program2525
2 hours labor (developers)100100
8 hours labor (designers)360360
App source99259
Total683843

The costs can be reduced by buying cheaper source codes or cutting the labor costs.

What if we decided khổng lồ take a multiple license app và make 10 apps?

ParametersCost (in $)
App developer program99
Google Play developer program25
2 hours labor per app (developers)100x10=1,000
8 hours labor per tiện ích (designers)360x10=3,600
App source259
Total4,983
Cost per app498.30

The more apps we make, the more money we save sầu per app with multiple app licenses.

Although I’ve taken approximate values in the table above sầu with broad parameters, the main focus remains on the cost-cutting nature of ứng dụng reskinning.

An average reskinned application can earn up lớn $5,000 to lớn $11,000 per month worldwide, according to lớn my developers.

Consider App Reskinning

If you are looking to earn high revenue from the development market, app reskinning is for you.

You can earn profits from reskinned apps, provided you bởi vì not piông chồng cheap source codes and bad unique designs.

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About the Author

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Uzair is the VP, Sales và Marketing at Enterprise Monkey, an Australia-based e-business consulting company that helps small-to-medium enterprises và not-for-profits & startups by providing integration, automation, và greater visibility of their business processes. Uzair possesses a comprehensive experience in B2B & B2C kinh doanh. Pursuing his vision to lớn help small và medium enterprises, he has successfully helped many such organizations increase their productivity and revenue.


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